This featured pattern was created by Deb, our Chief Creative Officer, who channeled a personal twist on bouclé. For those who don't parlez-vouz francais, the word "bouclé" means "to buckle," alluding to the bunched and stubbly effect created by weaving, stitching, and knitting threads or wool of varying sizes and lengths. Gabrielle "CoCo" Chanel and the Chanel brand is famously known for using this technique when designing jackets and blazers.
With Deb's feedback and a little sleuthing, I can safely say bouclé’s history has woven (quite literally) a steady path through decades of constantly evolving and expanding market. In an industry where trends go from being "hot" one moment and "not" in the blink of an eye, the bouclé jacket continues adapting. Chanel’s legacy manages to live out her legacy as well as getting better and better with age. Almost like a fine, French wine....
1.COCO CHANEL: AN INTIMATE LIFE BY LISA CHANEY|2.SCOUT KATE WRISTLET NIGHTCAP|3.SCOUT TINY PACKAGE ROSÈ ALL DAY
We also checked out several vintage bouclé jackets, providing us with inspiration for these zesty visual aids. Our resident muse, Kate, sported the coats and our new product. From this creative process came a fun juxtaposition of classic style with a modern spin. We gained a deeper appreciation for the herstory of bouclé, so hope you will as well.
Chanel began designing the "Chanel tweed jacket," or "Chanel bouclé coat," in the early 1920's by drawing elements from menswear, particularly hunting and riding jackets. The coat's 1954 debut in Paris was an overnight success. The new jacket was versatile and functional with the ability to pair well with a skirt suit or dress. The style transitioned seamlessly between seasons, and, unlike the tight and restrictive styles popular at the time, provided more freedom around the waist and opportunity for more movement (key component to feeling confident in your clothes).
1.scout cool clutch|2.MARC JACOBS CAT EYE SUNGLASSES| 3.scout tiny package NIGHTCAP |4.scout bj bag michael boucle|5.SCOUT pleasure CHEST ROSÈ all day|6.ROGER VIVIER BUCKLE PUMPS|7.district doughnuts
The 3-dimensional and textured appearance is an element that makes these patterns so cool. There's an element of optical illusion that occurs with the 2-dimensional, smooth canvas of an all-weather woven bag.
1.SCOUT FERRIS COOLER NIGHT CAP|2.SCOUT PLEASURE CHEST MICHAEL BOUCLE|3.SCOUT ORIGINAL DEANO DARK & STORMY|4.MOTHER "THE LOOKER" SKINNY JEANS|5.SCOUT PLEASURE CHEST ROSÈ all day|6.ROSÈ "chicken wine"|6.scout cool clutch ROSÈ all day
I’ll leave you now with my bouclé take-aways. Because, I’m worried I’m beginning to sound like Miranda Priestly during her cerulean blue-tangent (watch the Devil Wears Prada as tonight's homework). What I’ve come to appreciate about bouclé or Chanel’s bouclé tweed suit is the timelessness, versatility, and functionality. I really feel there’s also cool confidence nestled deep in the loops and knots of these jackets. Think of Jackie, Anna Wintour, Princess Diana, Beyoncé, Sarah Jessica Parker (you know, stars just like you & me) are known for donning this look. They’re cloaked with confidence and composure, even if circumstances suggest otherwise. For me, that’s what makes it so iconic.